Why Should You Trust Your SEO Consultant? Action Over Ego
In the world of digital marketing, the term “expert” gets thrown around constantly. But what does it actually mean? At Optilineage, I believe that true credibility isn’t about titles or internet hype—it’s about the “proof in the pudding.”
If you are looking for guidance on your business or SEO strategy, here is why you should look past the labels and focus on results and intent.
1. Merit and Action Speak Louder Than Words
Anyone can talk, but “only gangsters do the walking”. When you evaluate the advice you are receiving, look for alignment between what is said and what is actually being done. My philosophy is simple: I provide actionable, free resources because my direct intent is to help you grow. Information should be accessible; it is the lack of information that costs business owners money.
2. The Truth About “Expert” Status
Honestly? Many people on the internet are considered “experts” simply because they said so, and enough people repeated it until it became accepted as truth.
I prefer the term “consultant.” I am human—I can be awkward in social situations, I make mistakes, and I certainly don’t know everything. I don’t claim to be the “penultimate authority” on any subject. Ultimately, you are the only one who can decide what expertise matters to your business.
3. Experience Earned in the Trenches
While I don’t hide behind a pedestal, I do bring years of real-world experience to the table:
- Agency Leadership: I spent four and a half years as a General Manager of an SEO agency, working my way up from on-page tasks to understanding technical web builds, backlinks, and complex algorithm mechanics.
- Proven Consultations: I have conducted well over 100 consultations, many of which led to long-term partnerships and ongoing client relationships.
- Valuable Lessons: My background includes a wide range of interpersonal and business-related experiences—mistakes I’ve made that I can help you avoid.
Let’s Connect
I’m interested in your perspective. What do you think makes someone an expert in their field? I would love to hear your thoughts or answer any questions you have. Let’s start a conversation in the comments below!